Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
External conditions facing a company’s planning and performance. These can include technological, political and legal changes and are out of the company’s control.
Generally, the macro environment combines trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.
Related terms
Search engine optimisation (SEO), Economic value added (EVA), Life cycle (product), Cost utility analysis (health economics), Brand revitalisation, Narrowcasting, Ad concept testing, Return on investment (ROI)/Return on capital employed (ROCE), NHS Executive, Freelancer, Chief Medical Officer (CMO), Positioning, Channel marketing, Balanced Scorecard, Concordance,
