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The launch of a new product into a new or existing market. An early entrant usually has an automatic advantage, with later entrants needing to demonstrate their products are better or more suitable to gain any form of success.
In the importing or exporting business, Market Entry may refer to establishing and administrating contracts in a foreign country.
See also:
Market entry barrier
Market challenger
Market follower
Related terms
Coverage, Nonverbal communications, Opportunity cost, Sampling, Advocacy, Point of sale (POS), Food And Drug Administration (FDA), Marketing decision support system (MDSS), Treatment trials, Parallel importing, Ad impression, Sensitivity to change (pharmacoeconomics), Double-blind trial, Decision tree, Territory management,
