Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.
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Marketing
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Marketing myopia
Related terms
Efficient consumer response (ECR), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Syndicated market research data, Terms and conditions of purchase, In-house, Safety assessment of marketed medicines studies (SAMM), Confidence level, Food And Drug Administration (FDA), Trial endpoint, Growth stage, National Service Frameworks (NSF), Early adopters, List broker, Market follower, Cost-effectiveness league table (healthcare economics),