Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.
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Marketing
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Marketing myopia
Related terms
Blind (clinical trial terms), Cost per acquisition/action (CPA), Adaptive scripting, Continuing professional development (CPD), Buzz, Health economics, Mean, Treatment trials, Moving annual total (MAT), Marketing acronyms, SWOT analysis, Latent click through, Community care, Hard sell, Food And Drug Administration (FDA),