A set of goals or outcomes that a company can track and serve a purpose to a company’s overall marketing plan.
Objectives should be “SMART”
- Specific
- Measurable
- Achievable
- Realistic
- Timed
See also:
Marketing Plan
SMART objectives
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Marketing objectives
Related terms
Market positioning, Safety assessment of marketed medicines studies (SAMM), Advertising, Drop out, Sensitivity analysis (pharmacoeconomics), Infiltration marketing, Ambulatory Care and Diagnostics Centre (ACAD), Confidence level, Focus groups, Data fusion, Price taker, Data collection, Brand image, Pandemic, Market forecast,