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A detailed, written plan which aims to describe a company’s marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
Related terms
Intrapreneurship, Desired outcomes, Placebo, Unique page views, Ansoff Matrix, Socially responsible marketing, Offensive marketing, Market growth rate, Shelf life, Maintenance strategy, Gross Domestic Product (GDP), Push promotion, European Medicines Agency, Editorial calendar, Direct marketing,
