Standardised rules of behaviour that form the ideology of a specific group.
See also:
Normative influence
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Norms
Related terms
Sponsorship, M, Relative advantage, Black space, Penetrated market, Boilerplate, Technical efficiency (pharmacoeconomics), Epidemiology, Methodology, Health Status Index, Disease awareness marketing, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Media evaluation, Search engine marketing (SEM), Treatment trials,