An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Health Status Index, Hierarchy of Needs, Side-effects, Discussion guide, Association of the British Pharmaceutical Industry (ABPI), Indication, Hypothesis, Elective care, Corporate reputation, Conjoint analysis, Learning log, Background, Incremental cost-effectiveness ratio (ICER), Syndicate groups, Boston matrix,