An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Cost–benefit analysis, e-Learning, Discounted cash flow (DCF), Association of the British Pharmaceutical Industry (ABPI), Behavioural targeting, Entrepreneur, Therapy area, Below the line, Pharmacokinetics, L, Local advertising, Market forecast, Ad rotation, Positioning, Boston matrix,