An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Personal data, Customer relationship management (CRM), Demographic data, Market penetration strategy, ABPI Code of Practice, Conflict of interest, Institute of Practitioners in Advertising (IPA), Category management, NHS Evidence, Unstructured question, Corporate governance, Cost-effectiveness analysis (health economics), International marketing, European Union of Medical Specialists (UEMS), Merchandising,