An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
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Placebo
Related terms
Boilerplate, British Medical Association (BMA), M, Mode, Tactical planning, Single-blind trial, Demographic data, Marketing channels, Cost-effectiveness league table (healthcare economics), Decline Stage, Licensed, Situation analysis, Brand management, European Union of Medical Specialists (UEMS), Lifestyle drug,