An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
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Placebo
Related terms
Efficacy, Relative market share, Intrapreneurship, Key success factor (KSF), Emotional selling preposition (ESP), Reprint, Social audit, Customer service, Brand image, Health technology assessment/appraisal (HTA), Ladder of loyalty, Brand value, Genome, Marketing objectives, Intent to treat,