Person with buying responsibilities for the company with regard to products or services. Generally purchasing decisions include elements relating to delivery and handling, marginal benefit, and price fluctuations.
See also:
Product pipeline
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Procurement officer/manager
Related terms
Geo-demographics, Phase III trials, Lead generation, Market value added (MVA), Methodology, Dichotomous question, Sensitivity analysis (pharmacoeconomics), Brand revitalisation, Infant, Marketing planning, G, Sampling, “P” Medicine, International nonproprietary name (INN), Advertising agency’s commission,