The main features of a product, both tangible and intangible, that give it value to a user.
See also:
Value preposition
Brand value
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Product attributes
Related terms
Black space, Internal marketing, Endorsement, Search engine marketing (SEM), Phase II trials, Pharmaceutical Pricing Regulation Scheme (PPRS), Protocol, Health Care Financing Administration (HCFA) (US), Generic medicine, Primary Care Trust (PCT), Media evaluation, Deduping, Brand reinforcement, Cost-effectiveness threshold (health economics), Side-effects,