The main features of a product, both tangible and intangible, that give it value to a user.
See also:
Value preposition
Brand value
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Product attributes
Related terms
Return on investment (ROI)/Return on capital employed (ROCE), Neuromarketing, Informed consent, Informed consent document, Gross Domestic Product (GDP), Marginal analysis, Reimbursement, Payment by results (PBR), Opportunity cost, Closed systems, Advocacy, List broker, Morbidity, Internal analysis, Executive summary,