The main features of a product, both tangible and intangible, that give it value to a user.
See also:
Value preposition
Brand value
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Product attributes
Related terms
Cost per click (CPC), SMART objectives, Four Ms, Open observation, Objectives, Marketing cost analysis, Proprietary name, Performance prism, Relative advantage, Differentiation, Institute of Practitioners in Advertising (IPA), Creative director, Literature search, Market attractiveness, Early majority,