A subject’s ability to recall information about a company’s product, advertisement or brand, but only when the subject has been prompted to think about specific elements of the product, advertisement or brand.
See also:
Recall test
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Prompted recall
Related terms
Registered trademark, International nonproprietary name (INN), Terms and conditions of purchase, Business portfolio, Cost per thousand (CPM), Institute of Practitioners in Advertising (IPA), Deep linking, National Health Service (NHS), Tagging, Penetrated market, Routine response behaviour, Internal marketing, NHS Direct, Environmental set, European Federation of Pharmaceutical Industries (EFPIA),