Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Groups of people that share a common characteristic and are important to an organisation. These groups include customers, both current and potential; employees and management; investors; media; government; suppliers and opinion-formers.
See also:
Customer
Opinion leader
Related terms
Penetrated market, Cause-related marketing, Intrapreneurship, Recall test, R, Penetration pricing, Concept boards, Pareto principle, Pharmacy Benefit Manager (PBM), Internal communications, License (product), Advertising, Health Status Measure, Portfolio analysis, Informed consent document,
