Identifying and evaluating both internal and external vulnerabilities of a business during strategic planning
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Risk analysis
Related terms
Pull promotion, Transfer price, Asset-led marketing, Prevention trials, Guppie, Logistics, Crisis management, Moving annual total (MAT), Critical success factors, McKinsey Seven S’s of Management (or 7-S Model), Branding ladder, Reference pricing, Freelancer, Closed systems, Purchasing power parities (PPP),