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Customer behaviour involving the regular purchase of low cost items that require little decision making effort. RRB reflects a buying pattern in which the purchaser has had extensive past experience, which frequently determines a predictable behavioural pattern.
See also:
Customer service programme
Customer relationship management (CRM)
Related terms
Dog, Environmental set, Maintenance strategy, Focus groups, Customer focus, Ansoff Matrix, Strategic health authority (SHA), Copywriting, Monopoly, Medicines and Healthcare products Regulatory Agency (MHRA), Trade advertising, Adverse reaction, Recognition tests, Culture, Infiltration marketing,
