The newspapers and magazines which have an audience appropriate to a company’s target audience.
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Target audience
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Target publications
Related terms
Standard of care, Market positioning, Branding ladder, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Cohort, Continuing Medical Education (CME), Marketing audit, Detail aid, Segmentation strategies, Unique visitor, Payback period, Post-testing, Pilot programme, Publication planning, Random samplings,