The newspapers and magazines which have an audience appropriate to a company’s target audience.
See also:
Target audience
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Target publications
Related terms
Audit Bureau of Circulation (ABC), Fees, Buzz, Chief Medical Officer (CMO), Return on sales enablement (ROSE), Alpha/beta testing, Four Ms, Electronic point of sale (EPOS) system, Opportunities to hear (OTH), Price taker, National Readership Survey (NRS), SMART objectives, Buying behaviour, Direct-to-consumer (DTC), Company-specific training,