The theme that articulates the nature of the business and its long-term aims and aspirations based upon how management believes the environment will unfold.

A business Vision is a concise account of what senior management hopes to achieve with the organisation. Business vision generally refers to the medium to long term aim and is frequently conveyed in terms of a series of objectives.

See also:
Business Plan
Business Strategy
Balanced Scorecard
Boston Matrix
Corporate Stratgey
Corporate governance 
Cost-benefit analysis
Critical success factors 
Decision making unit (DMU) 
Drivers
Organic growth/development
SMART objectives 
Tactical planning 
Vision