The trust crisis: how pharma must evolve to engage Gen Z HCPs
Trust isn’t a campaign outcome; it’s the product of behaviour, language and consistency
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Intelligence
Setting out – why omnichannel success is about orchestration
Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a crowded train
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Global regulatory standards
The US, EU and UK operate under different systems, with distinct expectations for clinical evidence, timelines and commercial readiness
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Patient insight: human vs AIHCPS
If we’re using AI to inform healthcare decisions, ethical guard rails are essential
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Bridging the affordability gap
How pharma can rebuild competitiveness from the factory floor
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ESMO 2025 – ensuring innovation isn’t lost in translation
This year marks the congress’s 50th anniversary, with the theme: Many journeys. One global community
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Optimised therapy to improve outcomes for heart attack and stroke patients
Personalising therapy promises to revolutionise the treatment of thrombosis
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GenAI tools – creating a new era of scientific research
The new wave of GenAI-powered search tools now offers researchers an alternative method for accessing insights at speed
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From disruption to resilience: India’s growing role in pharma logistics
In light of US tariffs, India’s role as a politically neutral, cost-efficient partner is more critical than ever
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A new advent of clinical pathway management
Platelet functionality analysis could pave the way to improving drug asset selection and de-risking clinical trials
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Physician-driven, AI-supported: addressing the clinical trial access gap
To open up more clinical paths for patients, HCPs need simpler search tools, better access to information and integrated referral systems that fit into their clinical workflows
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The three non-negotiable pillars of Alzheimer’s blood testing
Why sensitivity, access and education will define scalable Alzheimer’s diagnostics
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