Public health, access to healthcare services, and food and nutrition are some of the most important issues facing people around the world. So, earlier this year, purpose consultancy Revolt launched the ‘Causes That Count, Health’ report. This is a deep dive into the key physical and mental health issues from the annual ‘Causes That Count’ survey of 5,000 people across the UK, the US, India, China and Brazil, looking at which issues matter most to people around the world.
Overall, access to healthcare is the highest-ranked health issue across all markets, scoring in the top ten of all issues considered across the five markets. Many of the causes and consequences of ill health, however, ranked significantly lower, eg obesity, access to healthy food and exercise (29), addiction (drugs, alcohol, gambling) (34) and negative impacts of technology (43). This suggests that people’s attention is most orientated towards treatment rather than prevention of ill health and the maintenance of well-being.
The lowest ranking of our top five issues: obesity, access to healthy food and exercise, is at first glance an issue where most people should feel empowered to make their own decisions. However, there are strong correlations here with inequality, with healthy choices being unaffordable, inconvenient or unattractive options for many people.
The following is a summary of the key findings, looking at how macro causes affect people by economic standing, race, gender and exposure to the impacts of climate change. We also assess the rankings and trends, and suggest what brands can do to manage risks and seize opportunities.
Access to healthcare
Access to healthcare dropped two places to fifth position in the 2024 ranking, but still remains one of the most important issues for consumers. A UN General Assembly report revealed that over half of the global population lacks coverage for essential health services and two billion people face severe financial hardship when forced to pay for healthcare.
Read the article in full here.