The Hive Group has appointed Ben Fisher as head of Pollen, its London-based medical education agency.
Fisher joins Pollen from Ogilvy Healthworld, where he spent four years, latterly as group director, prior to which he was an account director at Porter Novelli.
Founded in 2011, Pollen works with healthcare companies to deliver strategic communication campaigns, focuses on applying the principles of storytelling to enable accurate scientific exchange.
“Pollen is built on a belief in scientific storytelling,” said Fisher. “It is the promise of connecting the science to the real lives of our target audience. It is an alternative, exciting approach and I’m delighted to join the team.”
“Pollen is unique – and requires a uniquely diverse group of talent to connect science with the real world” said Jas Hummel, founding director of the Hive Group.
“We believe Ben is the right person to lead Pollen and bring it to a greater number of clients.”