CMI Media Group, a media agency dedicated to healthcare, has opened a new office in Paris, France and appointed Aurélie Rizzo (pictured right) as Director, Global, both part of its global expansion strategy.
This expansion into a vital new market establishes Paris as a key global hub, allowing CMI to provide ‘boots on the ground’ expertise and cater to the unique cultural and behavioural drivers of healthcare engagement in France and other critical regions.
“The opening of our Paris office and the addition of Aurélie to our team underscore our dedication to meeting the evolving needs of our global clients with precision and local relevance,” said Justin Freid, Chief Innovation Officer, CMI Media Group. “France, in particular, represents a unique and highly regulated marketplace where understanding local culture and patient behaviour goes far beyond language.
“Aurélie’s deep experience in the European market and her proven ability to build and optimise agency operations will be instrumental in delivering integrated, strategically sound media solutions that resonate locally while aligning with global brand goals.”
Aurélie brings over 13 years of extensive experience in client delivery, project management and medical communications within the pharmaceutical sector. As Director, Global, she will be responsible for leading the development of CMI’s French-language media capabilities, identifying and fostering relationships with key local suppliers, and ensuring seamless integration of global and local media strategies.
“From our vantage point in London, we’ve seen firsthand the increasing demand for sophisticated, localised healthcare media strategies across various markets,” said Matt Durham, VP, Global, CMI Media Group. “With this expansion, we can now deliver even more precise, culturally relevant campaigns, directly addressing the unique needs of our clients in France, across the continent, and as part of their broader global initiatives.