Havas Lynx has announced the appointment of Talin Apkarian as Havas Lynx Hudson managing director.
Apkarian brings over 19 years of healthcare marketing experience to the role, which she takes on after most recently leading the healthcare professional (HCP) and integrated business unit at Humancare, an IPG Health Company, as executive vice president, group management director.
She has specialised in product launches and brand/franchise strategy development across a range of therapeutic areas, including dermatology and oncology, and also previously spent 17 years at FCB Health, most recently as executive vice president.
In her latest role, Apkarian will be responsible for the leadership, vision and growth of the Havas Lynx Hudson agency team in New York, US as it looks to expand this year.
Apkarian said: “It’s an exciting time in healthcare – an ever-evolving and demanding landscape that calls for adaptability, diplomacy and innovation… My experience has taught me to lead with an entrepreneurial mindset to manage and grow brands, build strong relationships and deliver sustainable results.”
Claire Knapp, chief executive officer of Havas Lynx, added: “Bringing Talin onboard is a testament to our ambitions, and we are excited for her to continue unlocking beautiful work that truly makes an impact that matters.”