Inizio Evoke has appointed Tristen George and Kevin Kaniuga as executive creative directors in a move aimed at “further strengthening” the agency’s creative leadership.
George and Kaniuga both hold extensive leadership experience and will now lead integrated creative teams across Evoke’s portfolio of clients.
George takes on the role after most recently serving as senior vice president, group creative director and partner at AbelsonTaylor Group. Prior to joining AbelsonTaylor over 15 years ago, she was senior art director at Digitas and held positions at Ambrosi, as well as Courtney and Company.
Meanwhile, Kaniuga joins Evoke after most recently serving as group creative director at Klick. Prior to this, he was senior vice president, group creative director at FCB Cure and creative director at McCann Echo,. He also previously held roles at Havas Life Metro, GSW Worldwide and LyonHeart.
“Tristen and Kevin are both bold thinkers and empathetic leaders with a deep understanding of how to connect with healthcare audiences in meaningful, memorable ways,” said Cris Morton, group president, Inizio Evoke.
Reid Connolly, chief executive officer and founder, Inizio Evoke, added: “Kevin and Tristen are exactly the kind of visionary, purpose-driven leaders who will continue to elevate our creative product and push our teams – and our clients – to think bigger.”