Lucid Group has appointed Eric Muller as Chief Executive Officer (CEO). Muller’s immediate priorities centre on expanding talent, client partnerships as well as data and technological capabilities.
Muller is a highly experienced executive who has operated both commercially and in senior leadership positions across global healthcare commercialisation for more than 25 years. Most recently, Muller was Group President and Chief Operating Officer of Publicis Health and previously held roles including President of Digitas Health. He began his career at Grey Advertising in New York.
Rick Sannem, Strategic Advisor to Lucid’s Board of Directors, said: “Eric’s track record as a hands-on, transformative leader makes him the right person to lead Lucid into its next chapter of growth.”
Muller will succeed CEO, and original DiD Agency founder, Rick Sannem, who will transition to Strategic Advisor to the Board.
“Lucid works across the full arc of product commercialisation, from the earliest stages of clinical development to market launch and on through to loss of exclusivity. Eric understands how hard it can be for great science to break through but also how to commercialise healthcare at scale,” said Dr Rod MacKenzie, Chair, Lucid Group Board.
Muller said: “Healthcare is entering a new era, driven by extraordinary advances in science, data and technology. Clients increasingly need a partner that turns complexity into clarity and impact by bringing together scientific expertise, creativity, and strategy, along with the power of data and AI. As data multiplies and development accelerates, knowing which evidence matters and what creative output will persuade is the part that becomes critical.
“That is the future of healthcare marketing. I am a builder at heart, and I came to Lucid to build a business that helps clinicians, patients and caregivers make better decisions about the things that matter most.”