OPEN Health has announced the appointment of Diala Habib as president of two of its practices, Promotional Medical Education and Patient Engagement.
Habib has almost 15 years of experience in promotional medical communications. Over the course of her career to date, she has established breakthrough capabilities, built and led successful teams and worked alongside global leaders in the biopharmaceutical industry to drive a wide variety of product launches.
Habib said: “Scientific rigour and data-driven insights are essential, but they’re also the cost of entry in today’s market. The industry…needs something…that draws out meaningful insights about healthcare professionals (HCPs) and patients, and turns those insights into measurable action.
“When we elevate the HCP experience and amplify the patient’s voice in the same breath, we bridge the gap between science and the people it’s meant to serve. That’s where education becomes transformative. That’s how decisions and lives change.
“My goal is to build an environment that attracts, develops and retains the best talent in the industry, people who are driven to deliver high-impact, human-centred solutions for our clients.”
Matt D’Auria, CEO of OPEN Health, said: “Diala brings vision, experience and fresh energy to OPEN Health. Her unique ability to blend scientific rigour with creative strategy will elevate our approach to patient-centric scientific storytelling, supporting new therapeutic advances.”