Healthcare agency SAY Communications has chosen Overcoming MS, the world’s leading multiple sclerosis healthy lifestyle charity, as this year’s recipient of the company’s pro bono programme.
The charity will benefit from a strategic and creative collaboration with SAY’s award-winning healthcare team to deliver a creative and impactful bespoke campaign aligned with their mission and vision.
As part of its pro bono programme, every year the agency offers a small to medium-sized charity or not-for-profit organisation, the SAY healthcare team’s creativity and time to support them with a campaign or project that will enhance their cause by raising awareness, engaging with stakeholders, or launching a new initiative.
Stefi Rucci (pictured), Joint MD and Head of Healthcare at SAY Communications said: “We were inspired by the quality of the applications we received to our pro bono programme this year, and it was tough to choose the winner, but we are absolutely delighted to be supporting Overcoming MS with its very first public awareness campaign.”
Alexandra Holden, CEO of Overcoming MS, said: “We’re excited to develop a campaign together [with the SAY Communications team] that will help us reach everyone affected by MS, bringing them hope, underpinned by evidence, of living well with MS.”
SAY and Overcoming MS plan to launch the new campaign in early 2026.
SAY is an integrated healthcare and b2b technology PR & Marketing agency working with both UK and international clients including pharma and life sciences companies, health and medtech organisations, professional bodies, health charities, the NHS and social care services, and brands operating in the consumer health, wellness and nutrition sectors.