VML Health has announced the appointment of Nick Bartlett as chief executive officer of its EU hub.
Bartlett holds over 20 years of experience managing commercial, creative and digital teams, and joins VML from Uniphar Group, where he served as head of consulting.
Previously, Bartlett served as president, North Europe at McCann Health, executive vice president, digital and patient engagement at Bionical, and held positions at inVentiv Health Commercial.
He also founded, and subsequently sold, his own digital health consulting business, PIVOT Digital Health.
In his latest role, Bartlett will oversee promotional advertising, strategic leadership, growth, creative innovation, team leadership, financial performance and operational management.
Bartlett said: “The European healthcare landscape is ripe with opportunity… My focus will be on empowering our teams, fostering a collaborative environment, and driving creative innovation through technology.”
Claire Gillis, global chief executive officer of VML Health, added: “Nick’s deep understanding of the healthcare landscape, combined with his entrepreneurial spirit and digital mindset, makes him the ideal leader to drive growth for Europe.”
Alongside Bartlett’s appointment, VML Health has announced the appointment of Kate Scott as EU Hub people director.