Zaicom has appointed John Storey as research director at its Zaicom Research Plus division, which specialises in global marketing research for the healthcare sector.
In his new position, Storey will lead the research group in Zaicom International and integrate the division’s efforts with the company’s regulatory affairs and marketing and communication teams.
He joins from market research firm YouGov where he spent 18 months as research director following a short period as market research director for Synovate South Korea in 2009.
Storey has also held senior market research positions in the healthcare industry at Novartis and Boots Group, and has experience in several regions, including Asia, the Middle East and Europe.