The healthcare marketing agencies HealthCircle Advertising, Brandcast Media and Brandcast Health have banded together to form the HealthCircle group.
According to HealthCircle the decision to bring the agencies under one banner was to offer “a holistic approach to brand health” to clients.
Each individual agency that makes up HealthCircle has its own specialist expertise.
HealthCircle Advertising (formerly Concentric Advertising London) is a creative agency that provides strategic brand and advertising services. It has office in London and New York.
Brandcast Media is a digital content and channel agency that specialises in the production and distribution of videos and Brandcast Health is a creative digital medical communications agency.
Mike Taylor, managing director at Healthcare Advertising, commented: “Our new group provides access to additional creative services within each agency and a more integrated, all-round offering for both branded and unbranded assignments.”
In addition to announcing its launch HealthCircle also said it has agreed a new partnership with New York medical communications group MDea to support their work in Europe.
The partnership will see the introduction of CME, contract management services and access to online media channels such as TheDoctorsChannel.com.