Havas has renamed its Euro RSCG Life network Havas Life, in a move that coincides with Euro RSCG Worldwide switching to Havas Worldwide.
The renaming has helped draw together the different agencies within the network under one, more unified brand, including Havas Life Medicom (formerly Euro RSCG Life Medicom).
“Rebranding the Euro RSCG Life network to Havas Life is a natural step in streamlining the Havas Health structure and, for clients, more clearly demonstrates our unified offering and shared culture,” said Donna Murphy, global CEO, partner, Havas Health.
“For any message to stick with today’s customers, they need a singular, consistent brand experience, and the new branding is as strikingly memorable and unified as we are.”
Havas Health, which was formerly Havas Worldwide Health, represents the umbrella company for Havas Life and Health4Brands, and has worked to unify its marketing – medical, strategy, promotion, managed markets, medical education, digital, DTP/DTC, social media, advertising and PR – across each of its agencies.
“Our healthcare clients in Europe are increasingly regionalising their communication strategies, and value Havas Health for being a strong network that delivers efficient service integration,” said Ben Davies, CEO Europe, Havas Health.
“Changing our name highlights our unified offering and how we work, but our deep expertise in healthcare communications and passion for creativity that generates award-winning work remains the same,” he said.