ICC Lowe’s new IC Data tool
ICC Lowe has launched four new digital products for the healthcare market that it says will help clients engage more effectively with both patients and healthcare professionals.
The new range includes OmniRep for the field force, education tool iNGAGE, IC Data for social data analysis and WaterHole – a content curation tool.
OmniRep allows reps to interact with customers on the customer’s own terms and, the agency says, bring a sales call to life.
Reward-based education approach iNGAGE uses digital games, quizzes and video content and can be used for both salesforce training and healthcare professional education.
IC Data is designed to help visualise and simplify data from social media and potential uses of the tool could include collecting post-conference feedback or gathering information on how a new drug launch has been received.
Finally, WaterHole collates information about a health topic into one place, gathering real time content that ranges from the latest stories in trade news to social media posts for a doctor or patient.
“These tools have been developed through working with our clients, healthcare professionals and patients to assess their digital habits and needs,” ICC Lowe said in a statement.
