The Langland team with their awards
UK-based marketing agency Langland was named ‘agency of the year’ for the third time in a row at the recent Global Awards to recognise excellent in healthcare communications on an international scale.
A major integrated campaign by Langland also won the Grand Global award in the Professional Healthcare category for its work for Idis. ‘I did this with Idis’, an international campaign, was built around a series of documentary films designed to raise awareness of Idis’ managed access programmes.
According to Langland, the campaign represents “a sophisticated example of how content can be harnessed and deployed across a variety of channels to reach increasingly mobile and global audiences”.
The campaign was one of Langland’s most ambitious ideas to date, said creative director Andrew Spurgeon.
“Shooting across four continents, unscripted and often under difficult circumstances, the team have created something of enduring quality that I hope we will continue to build on well into the future,” he said.
In addition to the Grand Global and being named agency of the year for the third consecutive year, Langland won seven Global awards and 24 finalist certificates.
“Winning ‘Agency of the Year’ for the third year in a row, and still being the only agency to have been awarded this prestigious accolade, is extraordinary. And winning the Grand Global for our work for Idis is a real honour,” said Langland chief executive Philip Chin.
Other agencies to report success at the Global Awards included Ogilvy Healthworld, the CementBloc, Artplan, GSW Worldwide, TBWA/Paling Walters, Public Life Brands Resolute and Pan Communications/DJM Solutions.
DJM managing director Dominic Marchant said: “To be recognised for this work, which was a great example of how Pan and DJM collaborate to produce exceptional digital outputs, is tremendous for all involved.”
This year’s 152 Global finalists came from 21 countries. A total of thirty six Global Awards were presented.