Lucid were celebrating last week after being named Medical Education Consultancy of the Year at the 2013 Communique Awards.
The event, which took place in London’s Grovesnor Hotel, Park Lane, saw Lucid competing for the top spot with fellow finalists Litmus MME and Synergy Vision for the coveted award.
The judging panel applauded the advances the Lucid team had made in clinical practice by working to change physician behaviour with the objective of improving patient outcomes.
“This is a team that is so well aligned, they are full of energy, they’re passionate and they are great communicators,” agreed the judges.
“Their process of diagnosing the challenge and designing and prescribing the solution is both robust and impressive. They keep their clients, they keep their staff and just keep growing, year-on-year. Lucid’s philosophy, approach and diagnosis is unique – they are true educators.”
Lucid was set up in 2007 by Dennis O’Brien and Jan Steele, winning the Communiqué Small Independent Consultancy of the Year award in 2011 and being highly commended in the Medical Communications Consultancy of the Year category in 2012.
Also celebrating in this category were Litmus MME, who made it through as a finalist, and who the judges described as having real depth in what it offers and achieves. They added: “Staff development is really impressive – the culture pervades the business and everyone has a real impact on business growth.”
The second finalist position in this category went to Synergy Vision, with the judges acknowledging that “both income and client retention are industry-leading, and that speak volumes about the culture of the agency”.
The Communiqué Awards are run by PMLiVE publishers PMGroup and are specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications.
• See the full results of the Communiqué Awards 2013
• See all the photos from the Communiqué Awards 2013