London-based agency Ladbury PR has been called in to handle Malaria No More UK’s charity partnership with I’m A Celebrity Get Me Out Of Here.
The agency has been tasked with building the profile of the charity, while managing its publicity over the three weeks that the UK reality television series is aired.
“We’re delighted to be working with Ladbury again this year on amplifying our reach,” said Arabella Gilchrist, comms director, Malaria No More UK.
“Ladbury understands how to best use exclusive image and video content we are able to share with the media as part of the programme’s coverage. This means more votes for the show and, in turn, more lives saved from malaria.”
The agency will push multimedia celebrity-led content, competitions and opinion pieces out across entertainment media, in order to raise awareness of the disease and the charity.
“It’s always a pleasure to work with Malaria No More UK, whose invaluable work helps drive UK support for the global goal to reach near zero deaths from malaria by 2015,” said Rebecca Ladbury, founding partner, Ladbury PR.
“ITV’s I’m A Celebrity…Get Me Out Of Here! provides a fantastic opportunity both in terms of raising awareness of this preventable disease among the show’s huge fanbase and by encouraging fans to help save lives simply by picking up the phone.”