UK communications agency Just:: has changed its name in a move the company describes as a response to new market demands.
Formerly Just:: Health PR, the London-based agency will now be known as Just:: Health Communications to better reflect its mix of skills, capabilities and clients.
Director Laura Chambers explained: “The world of healthcare communications has dramatically changed in the last few years. An increasingly diverse mix of stakeholders means that we need to be smart about finding the most effective communications approach for the client’s brief.
“It might be through media engagement which is still a core speciality, but it could also be about political and public engagement, market access communications or medical education. It’s all still ultimately about benchmarking and then influencing behaviour – something that our team has the expertise to deliver.”
Set up in 2006 by Emma Crozier and Jennie Talman, Just:: is now the UK’s third-largest independent healthcare agency and was a finalist in this year’s Communiqué awards.
The agency was shortlisted for Communications Consultancy of the Year, Young Achiever in Healthcare Communications and Excellence in Communications via Meetings or Congresses at the awards, which are specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications.