Marketing communications agency, Onyx Health has been appointed by Newcastle upon Tyne, UK-based OLM Diagnostics to develop and implement a marketing strategy to raise awareness of its diagnostic-led approach to fungal and bacterial testing.
Frazer Thompson, operations director and OLM Diagnostics, said: “Having met the team, I could immediately see the value in what Onyx Health offers.
“In a short timeframe, they’ve already developed impactful messages and branding that has resonated well with our customers.”
The anti-fungal resistance-focussed organisation has developed a range of fungal and bacterial diagnostic tests into current treatment pathways to reduce to the rate of drug resistant infections.
Karen Winterhalter, Onxy’s health director, said: “The North East has gained international recognition for healthcare innovation, and OLM Diagnostics is a great example of this.
“Our knowledge of the healthcare market enables us to develop and implement sales and marketing strategies to help companies navigate the complexities of global healthcare markets.”