Celebrating 20 years, creative agency PAN took at day out from business as usual to attend the HIV charity Body & Soul’s centre in North London.
The PAN team rose to several creative challenges in order to help the pioneering charity which supports children, teenagers and families living with or closely affected by HIV.
Jon Linscott, managing director of PAN said: “Rather than have just a party to celebrate PAN’s 20th anniversary we wanted to give something back and use our creativity to influence the lives of deserving people.
“Body & Soul genuinely needed our help and we were happy to give it. It’s a fantastic charity which works hard to reduce isolation and stress; improve health and wellbeing; promote active lives and create a voice for human rights.
The PAN team helped re-decorate the basement where a lot of kids’ activities take place; they started making patches for a patchwork blanket for the younger kids to decorate (on the theme of Teddy Bear’s picnic), and then came up with branding ideas and materials for the charity’s Teen Spirit Award Night.
PAN also used the occasion to look ahead to its 21st year and launch a new look, presenting the team with its new logo, stationery and website.
“It’s a very exciting time in PAN’s history as we expand digitally and internationally,” added Linscott. “We now have a substantial digital creative team who can develop effective online solutions for clients; and with other entrepreneurial creative healthcare agencies in the Indigenus network we are able to penetrate every market around the globe.”
PAN describes itself as a creative company that specialises in original, enticing, aspirational and engaging digital and print solutions to maximise brand potential, with `influential creativity’ at the heart of everything they do. “We’re challenging without being threatening in developing design solutions which will truly fulfil a brand’s potential. Lateral thinking based on solid research of the brand is an essential starting point. We are dedicated to producing creative ideas that can be activated through any media or channel. These solutions must influence behaviour and decision-making, enable two-way dialogue between brand and customer, as well as being engaging and impactful.”