West Sussex, UK-based Owen Group has launched specialist healthcare agency Owen to work with life science businesses through a range of activities including strategy and planning, data and analytics, marketing, events and branding.
The team behind the agency has already worked with global healthcare players on various projects, including building iPad applications for Novartis and Merck-Serono, a digital marketing store for Pfizer and producing a catalogue for medical devices manufacturer Welfare Medical.
Adrian Biggs, managing director of Owen, said: “The agency has been built from the ground up to have the perfect blend of capability and value.
“Value is delivered via Hollywood resourcing model and a payment-by-results approach to remuneration.”
The agency compromises of a senior team who have worked for the likes of Roche, GlaxoSmithKline and AstraZeneca.
“We realise we may look like the wildcard agency, which we not only accept but embrace with open arms,” added Biggs.