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Article: The Art of Storytelling in Pharma Market Research

June 3, 2016 | storytelling 

Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director

Storytelling – it’s the (not so) new buzzword in pharma market research. But why are we paying more attention to it now as a way of enhancing our service offering? There are probably a number of factors driving its adoption amongst research agencies, some specific to the pharmaceutical industry and some common to all businesses. In the latest issue of PBIRG Perspective, Research Partnership’s Julie Denny discusses the benefits of storytelling and outlines some of the principle ingredients.

http://www.researchpartnership.com/news/2016/05/article-the-art-of-storytelling-in-pharma-market-res…

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