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- PMLiVE

Webinar: Capturing “in-the-moment” patient and physician insights

March 27, 2015 | Patient insights, mobile 

Utilising the benefits of mobile technology

The high penetration rate of mobile and tablets among physicians and consumers worldwide is presenting exciting new opportunities for conducting mobile research. It allows us to capture “in-the-moment” insights from engaged respondents, such as accessing patient insights and physicians prescribing decisions. 

At Research Partnership, we have been pioneering mobile research solutions to enrich clients’ understanding of their stakeholders and elevate their brands.

Referencing real-life case study data, this webinar demonstrates the opportunities offered by mobile technology in delivering “in-the-moment” market research to the global pharmaceutical industry.

What you will learn:

  • The benefits and challenges of conducting mobile research
  • Best practice and applications for mobile research
  • When to use as a stand-alone or supplementary methodology
  • How to use mobile research to elicit greater insights that can improve brand performance

To view this webinar please visit http://bit.ly/1FZ5gJu 

This content was provided by Research Partnership

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- PMLiVE

Research Partnership

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