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Case study: Understanding Patient Willingness to Pay in Emerging Markets

May 16, 2016 | emerging markets, patients 


Our client wanted to identify the optimum selling price for their chronic disease treatment in emerging markets, based on patient’s willingness to pay for the product out of pocket.

Find out more: http://www.researchpartnership.com/news/2016/03/case-study-understanding-patient-willingness-to-pay-…

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