July 4, 2013 | Asia, digital marketing, market research
Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and look at the digital opportunities for marketers.
In Asia the physician is still regarded as the key source of trustworthy information and for many remains the guardian of
the patient’s health. However studies have shown that the physician-patient communication channel can be inefficient and result in suboptimal clinical outcomes. With the increase in internet penetration and mobile access amongst the urban population in Asia, this paper uses findings from a market research study to explore how digital channels are being utilised by consumers seeking healthcare support and assess the opportunities for marketers in the digital space.
Download and read the complimentary whitepaper at http://bit.ly/1IOi9HV
We are one of the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical industry, we use our expertise and experience to deliver intelligent, tailor-made solutions. We provide strategic recommendations that go beyond research, helping our clients to answer their fundamental business challenges.Â
This content was provided by Inizio
Latest Content from Inizio
Understanding changing digital behaviours: Insights needed for an effective omnichannel strategy
Therapy Watch COVID-19 tracker
Patient Centricity and Engagement Conference 2021
UX beyond the website: Insights for the age of omnichannel
MedTech Qualitative Specialist joins Research Partnership
How to embrace behavioural science principles in healthcare MR
A glimmer of hope for Alzheimer’s patients, but at what cost?
An all-female team at Mind+Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test.
Virtual Conference Live
Digital Health Tools – Physician Trends
