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- PMLiVE

How we elevated HCP market research engagement and insights using AI avatars for an immersive experience

April 2, 2024 | Avatars, Healthcare Market Research, Innovation, artificial intelligence 

- PMLiVE

Our client required an effective strategy for promoting discussions about self-paid vaccines with healthcare professionals (HCPs) during patient consultations. The conventional method of conducting market research would typically only deliver insights on the HCPs perspective, but our client was seeking a deeper understanding of genuine HCP/patient interactions to more accurately identify the true triggers for vaccine conversations.

Watch our Avatar video and read the full case study here. 

This content was provided by Research Partnership

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- PMLiVE

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