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- PMLiVE

How scenario testing helped assess demand for a brand launch in the fragmented NSCLC market

March 29, 2018 | Case study, Healthcare Market Research, NSCLC, lung cancer, oncology 


Our client was developing a new drug aimed at first line NSCLC patients. Ahead of its launch they wanted to assess likely uptake in an already fragmented market space led by established 1st generation tyrosine kinase inhibitors (TKIs). There were several scenarios that the client wanted to test, including impact of launch order and the impact of future 3rd generation TKIs on the drug’s market potential. The research was complicated by the fact that both the clients (and likely key future competitors’), profile was as yet unknown – the research therefore needed to assess likely share while taking account of multiple moving parts…

Read the full case study: https://bit.ly/2GG0jh2

This content was provided by Research Partnership

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