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- PMLiVE

Webcast: AI in MRX: Harnessing the power of AI + people

March 11, 2024 | Innovation, Pharma, artificial intelligence, healthcare, market research 

- PMLiVE

Artificial intelligence (AI) in market research has surged in recent years, with a flow of innovative tools and techniques which have the potential to revolutionize the landscape. But to unlock its true power, it’s the people working with these tools who can really help you get the richer, deeper insights you seek.

Watch this webcast, in which in-house experts from our Innovation Centre of Excellence, Dan Coffin and Sarah Bangs, share how they have been testing and evaluating AI tools to leverage value, whilst still upholding compliance, security and integrity of data. They discuss some exciting examples of how, when you combine the expertise of people with the power of AI, something wonderful can happen.

Watch the webcast. 

This content was provided by Research Partnership

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- PMLiVE

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