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New syndicated report – Living with Ulcerative Colitis 2024

- PMLiVE

Living with Ulcerative Colitis (UC) is a new syndicated patient report that presents valuable insights into the unmet needs and the burden experienced by patients living with UC.

The report covers the 4EU+UK (France, Germany, Italy, Spain and UK) and Japan with a sample of 278 patients who suffer from UC. The methodology consists of 30-minute quantitative online interviews and 40-minute qualitative tele-web interviews (including pre-task exercises).

Find out more here. 

This content was provided by Inizio

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