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- PMLiVE

The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

July 4, 2013 | market research, patient data, prescription rationale 

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

There have been numerous reports in the pharmaceutical and international press concerning the high rate of adoption of mobile devices amongst physicians. But despite advances in data collection techniques and technology over the years,
pharmaceutical market researchers have not successfully developed techniques to capture immediate detailed, qualitative insights into prescription rationale at the patient level, particularly where these prescription decisions are made by hospital specialists. This is a problem that mobile research is destined to overcome, because of the ‘go-anywhere’ functionality afforded by smartphone technology and because of the popularity of smartphones, specifically amongst physicians. Download this Free Thinking white paper which explores the opportunities for mobile research in global healthcare.

Download and read the complimentary whitepaper at http://bit.ly/1LhrCXI

We are one of the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical industry, we use our expertise and experience to deliver intelligent, tailor-made solutions. We provide strategic recommendations that go beyond research, helping our clients to answer their fundamental business challenges. 

This content was provided by Research Partnership

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