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- PMLiVE

Webinar: Understanding the patient journey in China

March 31, 2015 | China, healthcare 

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers the possible implications for market researchers.

As the affluent middle-class continues to grow and healthcare reforms look set to affect the way that patients access treatment, the Chinese healthcare market is experiencing a period of great change.

Now more than ever,the researcher needs to ensure that they have a full understanding of how these developments will impact the market.

View our latest webinar where, utilising local knowledge and detailed case studies, we will examine the current Chinese healthcare market, discuss the likely impact of the government’s planned healthcare reforms on the patient journey and consider the possible implications for market researchers.Benefits of attending:

  • Gain a deeper understanding of the changing patient journey in China
  • Identify the opportunities and challenges associated with the healthcare reforms
  • Learn how to ensure that your market research in China continues to answer the business objectives

To view this webinar please visit http://bit.ly/1EXWHL4 

This content was provided by Research Partnership

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- PMLiVE

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