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Wargaming in HCV

August 2, 2017 | Case study, HCV, Healthcare Market Research, Wargaming 

The challenge:
Our client had a product ready for launch in the HCV landscape. A number of new competitor products were expected to alter the market dynamics. Given the stage of development of both our client’s product and the competitors, a number of different scenarios could have played out. Consequently, the company wanted to conduct research in order to feed into strategy development for their product. What would physicians think of the new entrants and how could this be leveraged to ensure a successful launch?

Read the full case study: https://www.researchpartnership.com/news/2017/07/wargaming-in-hcv/

This content was provided by Inizio

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