Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Live Webinar: Poker face revealed: Using facial analysis to reveal deeper emotional insights

    February 4, 2019 | Facial analysis, Pharma, digital health, healthcare, webinar 

    Thursday 28th February 2019, 10:00 EST / 15:00 GMT / 16:00 CET

    Thursday 28th February 2019
    10:00 EST / 15:00 GMT / 16:00 CET
    Register now to secure your place » 

    Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or ‘micro-expressions’ can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.

    Register now to secure your place » 

    Join us for this complimentary webinar event hosted in partnership with emotion measurement company, Affectiva, which has analysed over 5,000,000 faces and 24,000 adverts to understand how people respond to digital stimulus such as advertisements, websites and smartphone apps. We will demonstrate how, over the past several years, we’ve been using facial analysis in both qualitative and quantitative settings to delve further into respondents’ reactions to healthcare communications.

    What are the key takeaways?

    The theory
    Learn more about the science and technology underpinning facial and emotional analysis.

    Applications in healthcare MRX
    Discover how we used facial analysis to deliver additional insights in a pharmaceutical setting.

    Key considerations
    Find out about the logistical challenges of using this methodology and how to overcome them.

    Looking forwards
    Explore future applications of facial analysis including integration with other technologies.

    Gain answers to your key questions
    At the end of the webinar there will be a live Q&A session. Start the conversation by submitting your questions in advance when you register.

    Thursday 28th February 2019
    10:00 EST / 15:00 GMT / 16:00 CET
    Register now to secure your place »

    This content was provided by Inizio

    Company Details

    - PMLiVE

    Inizio

    Email
    Website

     Latest Content from  Inizio 

    Live Webinar: Poker face revealed: Using facial analysis to reveal deeper emotional insights

    Thursday 28th February 2019, 10:00 EST / 15:00 GMT / 16:00 CET

    GENERATION Z IS FEARFUL FOR THE FUTURE OF UK HEALTH SERVICES, SAYS NEW REPORT

    A comprehensive study into the health attitudes and behaviours of Generation Z shows an overwhelming concern by our youngest voting generation that health services won’t meet their needs or expectations...

    Live from Singapore: Oncology in APAC – Evaluating the opportunity for novel therapies

    Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST

    PEGASUS WINS AT PHARMATIMES COMMUNICATIONS TEAM OF THE YEAR AWARDS 2018

    Pegasus was also highly commended in the NHS Communications Team category

    Live webinar: Optimise your digital assets with UX research

    Thursday 25th October 2018 11:00 EDT / 16:00 BST / 17:00 CEST

    Rare diseases and orphan drugs: Our experience and expertise

    We have designed a complimentary infographic outlining the market opportunity as well as our experience and expertise in the growing area of rare diseases and orphan drugs, which includes links to...

    Conducting research for publication video

    APAC Director Pei Li Teh explains how real world insights provide an opportunity for brands to find, demonstrate and communicate their real value to patients, healthcare and society.Watch the video: https://bit.ly/2OcOWNu

    Conference research case study

    How conference research was used to gauge reactions to new clinical data and measure the impact of a company’s presence at a leading industry event

    Portfolio analysis: Using market research to master communications across a therapeutic category

    Many of us are familiar with billiard games, where two players compete to be the first to pocket all the balls on the table in a particular order.  We recently...

    EphMRA round up 2018

    EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel.