Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Live Webinar: Poker face revealed: Using facial analysis to reveal deeper emotional insights

    February 4, 2019 | Facial analysis, Pharma, digital health, healthcare, webinar 

    Thursday 28th February 2019, 10:00 EST / 15:00 GMT / 16:00 CET

    Thursday 28th February 2019
    10:00 EST / 15:00 GMT / 16:00 CET
    Register now to secure your place » 

    Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or ‘micro-expressions’ can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.

    Register now to secure your place » 

    Join us for this complimentary webinar event hosted in partnership with emotion measurement company, Affectiva, which has analysed over 5,000,000 faces and 24,000 adverts to understand how people respond to digital stimulus such as advertisements, websites and smartphone apps. We will demonstrate how, over the past several years, we’ve been using facial analysis in both qualitative and quantitative settings to delve further into respondents’ reactions to healthcare communications.

    What are the key takeaways?

    The theory
    Learn more about the science and technology underpinning facial and emotional analysis.

    Applications in healthcare MRX
    Discover how we used facial analysis to deliver additional insights in a pharmaceutical setting.

    Key considerations
    Find out about the logistical challenges of using this methodology and how to overcome them.

    Looking forwards
    Explore future applications of facial analysis including integration with other technologies.

    Gain answers to your key questions
    At the end of the webinar there will be a live Q&A session. Start the conversation by submitting your questions in advance when you register.

    Thursday 28th February 2019
    10:00 EST / 15:00 GMT / 16:00 CET
    Register now to secure your place »

    This content was provided by Inizio

    Company Details

    - PMLiVE

    Inizio

    Email
    Website

     Latest Content from  Inizio 

    Patients’willingness to pay

    Considerations when developing an appropriate pricing strategy in self-pay markets

    Research Partnership launches new patient Living with Diabetes (LATAM) 2018 report

    Living with Diabetes is a study conducted amongst approximately 200 Type 2 (T2D) diabetes patients in Brazil and Mexico. The report will consist of quantitative 30-minute online and qualitative telephone...

    Scratching the surface: unmet needs in psoriasis

    Director Mariel Metcalfe shares some key findings from a recent Living with psoriasis study conducted in Europe, which is now available to purchase.Psoriasis is a skin condition but its impact...

    Shift to preventative healthcare – Opportunities for screening, diagnostics and vaccination

    Across emerging markets we are seeing a shift towards prevention in healthcare policy, as governments seek to contain spiraling treatment costs.There is a growing, if long overdue, recognition among policy-makers...

    Conference Live for ongoing congress performance measurement

    Director John Branston discusses the benefits of a mobile approach for evaluating medical conferences year-on-year

    Eyeforpharma Real World Evidence Conference Round up 2018

    Earlier this month, APAC Director Pei Li Teh attended Asia’s 11th Eyeforpharma conference in Tokyo, Japan with a focus on Real World Evidence (RWE)This year has seen a turning point...

    PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN

    Pegasus was also highly commended for Communiqué Agency of the Year 2018Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Public Health...

    PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

    Integrated communications agency, Pegasus opened the Healthcare Insights Stage at Cannes Lions today (Monday 18th June) with a speech that explored how organisations and academics can work better together to...

    EphMRA Annual Conference 2018

    Visit us on stand number 20

    Live from Singapore: Full speed ahead – Unlock the full potential of your brand tracking

    Thursday 28th June 16:00 SGT/ 16:00 CST / 17:00 JST